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We use the following cookies on our website:

Name	Provider	Provider	Domain	Purpose	Duration	Type	Is Third-party
AEC	Google	Google	.google.com	Ensures that requests within a browsing session are made by the user, and not by other sites. These cookies prevent malicious sites from acting on behalf of a user without that user's knowledge.	6 months	Security	Yes
APISID		Google	.google.com	Personalizes Google ads on websites based on recent searches and interactions.		Advertising	Yes
DV		Google	www.google.com	To provide ad delivery or retargeting.		Advertising	Yes
HSID		Google	.google.com	Google Analytics customisation cookie. Used by the Google + 1 sharing button and is required to link content to your Google 1+ account.	2 years	Advertising	Yes
NID		Google	.google.com	Used to play YouTube videos embedded on the website.	6 months (potentially more)	Security, Analytics, Functionality, Advertising	Yes
SAPISID		Google	.google.com	Google collects visitor information for videos hosted by YouTube on maps integrated with Google Maps.		Advertising	Yes
SID		Google	.google.com	Google Analytics customisation cookie. Used by the Google + 1 sharing button and is required to link content to your Google 1+ account.		Advertising	Yes
SIDCC		Google	.google.com	To provide the identification of trusted web traffic.		Security	Yes
SSID		Google	.google.com	Used to play YouTube videos embedded on the website.		Security, Analytics, Functionality, Advertising	Yes
__Secure-1PAPISID		Google	.google.com	Targeting cookie. Used by for targeting purposes to build a profile of the website visitor’s interests in order to show relevant & personalised Google advertising.		Advertising	Yes
__Secure-1PSID		Google	.google.com	Builds a profile of website visitor interests to show relevant and personalized ads through retargeting.		Advertising	Yes
__Secure-1PSIDCC		Google	.google.com	Builds a profile of website visitor interests to show relevant and personalized ads through retargeting.		Advertising	Yes
__Secure-1PSIDTS		Google	.google.com	Collects information about your interactions with Google services and ads.		Advertising	Yes
__Secure-3PAPISID		Google	.google.com	Builds a profile of website visitor interests to show relevant and personalized ads through retargeting.		Advertising	Yes
__Secure-3PSID		Google	.google.com	Builds a profile of website visitor interests to show relevant and personalized ads through retargeting.		Advertising	Yes
__Secure-3PSIDCC		Google	.google.com	Builds a profile of website visitor interests to show relevant and personalized ads through retargeting.		Advertising	Yes
__Secure-3PSIDTS		Google	.google.com	Collects information about your interactions with Google services and ads. It is used to measure advertising effectiveness and deliver personalised content based on your interests.		Advertising	Yes
__hs_cookie_cat_pref		HubSpot	.hubspot.com	This cookie is used to record the categories a visitor consented to. It contains data on the consented categories.	6 months	Necessary, Functionality	Yes
__hssc		HubSpot	.writerstoolbox.com	This cookie keeps track of sessions. It is used to determine if HubSpot should increment the session number and timestamps in the __hstc cookie. It contains the domain, viewCount (increments each pageView in a session), and session start timestamp.	30 minutes	Analytics	No
__hssrc		HubSpot	.hubspot.com	Whenever HubSpot changes the session cookie, this cookie is also set to determine if the visitor has restarted their browser. If this cookie does not exist when HubSpot manages cookies, it is considered a new session. It contains the value "1" when present, and expires at the end of the session.	Session	Analytics	Yes
__hstc		HubSpot	.hubspot.com	The main cookie for tracking visitors. It contains the domain, hubspotutk, initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session).	6 months	Analytics	Yes
_cfuvid		CloudFlare	.hubspot.com, .hsforms.com	This cookie is set by HubSpot’s CDN provider because of their rate limiting policies. It expires at the end of the session. Learn more about Cloudflare cookies.	Session	Necessary, Security	Yes
_clck		Microsoft Clarity	.writerstoolbox.com	To store a unique user ID.	1 year	Advertising	No
_clsk		Microsoft Clarity	.writerstoolbox.com	To store and combine pageviews by a user into a single session recording.	1 day	Analytics	No
_conv_r		HubSpot	.hubspot.com	This cookie holds the referral data for the current visitor. This is overwritten each time a visitor comes from a new referrer.	4 months	Analytics	Yes
_fbp		Facebook	.writerstoolbox.com	To store and track visits across websites.		Advertising	No
_ga		Google	.hubspot.com	To store and count page views.		Analytics	Yes
_ga_4ZJMXKH18Y		Google	.writerstoolbox.com	Used by Google Analytics 4 to persist session state.		Analytics	No
_gcl_au		Google	.hubspot.com	To store and track conversions.		Advertising	Yes
_gid		Google	.hubspot.com	To store and count pageviews.		Analytics	Yes
_hjSessionUser_204526		Hotjar	.hubspot.com	To analyse website traffic, tailor content and advertisements, and improve our services.		Advertising, Analytics	Yes
_hjSession_204526		HubSpot	.hubspot.com	Holds current session data.		Analytics	Yes
_tt_enable_cookie		TikTok	.tiktok.com	We use TikTok to market ourselves using the TikTok cookie that collects data about behaviour and purchases on our website and to measure the effect of our advertising. This tracking is used to evaluate and measure how different campaigns and marketing strategies perform on TikTok. Used to identify a visitor.		Advertising	Yes
_ttp		TikTok	.tiktok.com	Utilized by websites integrating TikTok’s advertising services. It plays a crucial role in enhancing and personalizing the advertising experience for users on the platform.	13 months	Advertising	Yes
csrf.app		Zentreasury	.hubspot.com	Helps prevent Cross-Site Request Forgery (CSRF) attacks.		Necessary, Security	Yes
hs_c2l		HubSpot	.hubspot.com	HubSpot Authentication		Functionality	Yes
hs_login_email		HubSpot	.hubspot.com	Stores the email address of the user who has logged into HubSpot.		Analytics	Yes
hubspotapi		HubSpot	.hubspot.com	This cookie allows the user to access the app with the correct permissions	Cookie itself short-lives at 5 minutes, but the authorization will persist for 28 days if "remember me" is checked, or for 7 days if not checked.	Functionality	Yes
hubspotapi-csrf		HubSpot	.hubspot.com	This is used for CSRF prevention - preventing third party websites from accessing your data.	1 year	Necessary, Security	Yes
hubspotapi-prefs		HubSpot	.hubspot.com	This is used with the hubspotapi cookie to remember whether the user checked the "remember me" box (controls the expiration of the main cookie's authentication). Expires after a year.	1 year	Functionality	Yes
Supports Cloudflare Bot Management.E41		HubSpot	.hubspot.com	To store and track a visitor's identity.		Advertising	Yes
__cf_bm		CloudFlare	.hubspot.com, .hsforms.com, .fonts.net	Supports Cloudflare Bot Management.		Necessary, Security	Yes
ANONCHK		Microsoft Clarity	.c.clarity.ms	Indicates whether MUID is transferred to ANID, a cookie used for advertising. Clarity doesn't use ANID and so this is always set to 0.		Advertising	Yes
CLID		Microsoft Clarity	www.clarity.ms	Identifies the first-time Clarity saw this user on any site using Clarity.		Analytics	Yes
MUID		Microsoft Clarity	.clarity.ms, .bing.com	Identifies unique web browsers visiting Microsoft sites. These cookies are used for advertising, site analytics, and other operational purposes.		Advertising, Analytics	Yes
MR		Microsoft Clarity	.c.bing.com	Indicates whether to refresh MUID.		Analytics	Yes
SM		Microsoft Clarity	.c.clarity.ms	Used in synchronizing the MUID across Microsoft domains.	Session	Necessary, Analytics	Yes
SRM_B		Microsoft Clarity	.c.bing.com	This cookie identifies unique web browsers visiting Microsoft sites. These cookies are used for advertising, site analytics, and other operational purposes.		Advertising, Analytics	Yes
__cfruid		CloudFlare	.hs-sites.com	This cookie is set by HubSpot’s Content Delivery Network (CDN) provider in connection with their rate-limiting policies.	Session	Functionality	Yes
test_cookie		Google	.doubleclick.net	The test_cookie is set by doubleclick.net and is used to determine if the user's browser supports cookies.	15 minutes	Advertising	Yes
YSC		YouTube	.youtube.com	Register unique IDs and keep statistics on which videos users have viewed from YouTube.		Functionality	Yes
bcookie		Linkedin	.linkedin.com	Cookie from LinkedIn used by share buttons and advertising tags.	1 year	Advertising	Yes
IDE		Google	.doubleclick.net	Cookie from Double Click (Google) which helps us to analyze and optimize our advertising campaigns.	13 months EEA UK, 24 months elsewhere	Advertising	Yes
lastExternalReferrer		Writer's Toolbox	writerstoolbox.com	This item is used to determine the origin of your visit.		Advertising	Yes
lastExternalReferrerTime		Writer's Toolbox	writerstoolbox.com	This item is used for visitor evaluation.		Advertising	Yes
li_gc		Linkedin	.linkedin.com	This is a cookie from LinkedIn and is used for storing visitors' consent regarding the use of cookies for non-essential purposes.	6 months	Functionality	Yes
lidc		Linkedin	.linkedin.com	Cookie from LinkedIn used by share buttons and advertising tags.	24 hours	Advertising	Yes
VISITOR_INFO1_LIVE		YouTube	.youtube.com	This cookie allows YouTube to check bandwidth usage.		Functionality	Yes
VISITOR_PRIVACY_METADATA		YouTube	.youtube.com	This cookie is used to track and enrich the users privacy settings on Youtube.		Advertising	Yes
YSC		YouTube	.youtube.com	Register unique IDs and keep statistics on which videos users have viewed from YouTube.		Session	Yes